Pavilion’s GTM2024 Summit: Aligning for Success and Beyond
Pavilion’s GTM2024 Summit is just around the corner, and we can’t wait to be there! This event brings together some of the brightest minds in marketing, sales, revenue operations, and more, providing a unique opportunity to learn, network, and align around best-in-class GTM strategies. Not only is this an amazing chance to connect face-to-face with our networks, but the summit consistently drives home the importance of alignment across the entire go-to-market team — a concept we are passionate about.
What We’re Excited About
This year’s agenda is packed with sessions focused on how alignment fuels long-term success, and we’re thrilled to dive into some of these standout presentations.
- [KEYNOTE] Aligning the Industry Around Best in Class GTM with the GTM Consortium
Who wouldn’t want to hear from Sam Jacobs, CEO of Pavilion, alongside Sangram Vajre, CEO of GTM Partners, and Jacco van der Kooij, CEO of Winning by Design? These three thought leaders will share their insights into what it takes to align the industry around next-level Go-to-Market strategies. This keynote promises to set the tone for 2025 and beyond by helping us rethink alignment, not just within our companies but across industries.
Date/Time: Oct 15, 10:45 AM – 11:30 AM CDT - Evaluating Your Growth Initiatives to Drive GTM Leadership Alignment
Join Sydney Sloan, Chief Market Officer at G2, as she breaks down her precise process for aligning G2’s leadership team around their GTM motion. Sydney will cover:
– Identifying potential GTM motions
– Using data to build SOM (Share of Market) with account lists and ASP projections
– Creating a model to pinpoint the top 5 GTM motions
– Exploring how to execute them effectively
– Leveraging this model for future strategy guidance
Sydney’s approach to strategic alignment within leadership teams is a masterclass in fostering cohesion across departments, and we can’t wait to apply these tactics ourselves.
Date/Time: Oct 15, 1:15 PM – 2:00 PM CDT - [KEYNOTE] AI and Everything Else with Benedict Evans
If there’s one person who can give you the clearest picture of the tech landscape and its implications for businesses, it’s Benedict Evans. With 20 years of experience analyzing mobile, media, and technology, he’s one of the most influential voices in the B2B tech world. His keynote will cover trends that matter right now and those that will shape the future of Go-to-Market strategies, offering essential takeaways for leaders at every level.
Date/Time: Oct 15, 10:45 AM – 11:30 AM CDT - Beat the Sales Benchmarks with AI: How to 2x Rep Quota Attainment Next Quarter
Looking to take your sales performance to the next level? Guy Rubin, CEO of Ebsta, will be revealing key insights from over 500 high-growth companies to show how top-performing reps are consistently hitting (or exceeding) their targets. This session will provide actionable advice on increasing pipeline, shortening sales cycles, and improving close rates — all through the strategic use of AI.
Date/Time: Oct 15, 11:15 AM – 12:00 PM CDT
The Power of Alignment
As you can see, alignment is the common thread running through this year’s summit sessions. Whether it’s aligning leadership teams, industries, or sales efforts, the message is clear: success in 2025 and beyond will depend on how well we bring our teams together around shared goals and data-driven strategies.
If you haven’t already read our latest whitepaper, Foolproof Forecasts, download it now! This guide highlights the importance of aligning marketing, sales, customer success, operations, human resources, and finance for go-to-market success. In it we explore why internal alignment is key to achieving sustainable growth and repeatable revenue, offering actionable insights for building cohesion across your organization.
Meet Us at GTM2024
Are you going to be at GTM2024? We’d love to connect! Whether you’re a CEO, Revenue Officer, or RevOps manager, we’re eager to exchange ideas and share insights on how to align your teams for success in the coming year. Let’s grab a coffee or chat during one of the networking breaks — book a time with us here or email us directly.
We look forward to seeing you at the Go-to-Market Summit 2024 and learning how we can align for a brighter future together!