Predictive Models and AI: The Future of SaaS Revenue Forecasting

For years, SaaS revenue forecasting has relied on historical trends, gut instincts, and static financial models. But as SaaS companies scale, traditional forecasting methods start.... read more

03/11/25 FP&A

SaaS Revenue Planning Advice from a Finance Expert & Data Scientist

A Conversation on SaaS Revenue Planning, FP&A, and Predictive Forecasting I recently sat down with Jim Robertson, who brings a unique combination of finance, FP&A,.... read more

03/10/25 FP&A

How Did You Get That Number?

Numbers dictate everything in business—quotas, revenue targets, budget forecasts, pipeline coverage. But how often do we stop and ask, “Where did that number come from?”.... read more

02/20/25 SaaS GTM Strategy

The budget tug-of-war: How finance and marketing can collaborate on smarter spending

Budget discussions between Finance and Marketing often feel like a never-ending tug-of-war—Marketing pulls for more budget to drive demand and brand awareness, while Finance tugs.... read more

02/19/25 FP&A