Outset is Heading to MOPS-apalooza – Join Us in Anaheim!
Will you be in Anaheim for MOPS-apalooza? We will!
After an incredible experience last year, we’re excited to return for year two and see what’s in store. MOPS-apalooza is one of our favorite events because it shines a spotlight on the operational teams that align go-to-market efforts, empowering organizations to hit their revenue goals. This focus on collaboration and impact aligns perfectly with Outset’s mission.
What We’re Looking Forward To
This year’s sessions focus on the pressing challenges and exciting opportunities facing marketing operations teams. Here are some of the sessions we’re particularly excited about:
“So Long, Data Silos!” How Marketing and Data Teams Unite to Drive Revenue Streams
Presenters: Anthony Rotio, Chief Data Strategy Officer at GrowthLoop, & Suresh Susarla, Senior Director of Marketing Systems at Indeed
Marketing’s ability to unlock and leverage first-party data is more critical than ever, especially with the impending phase-out of third-party cookies. This session will explore how democratizing data access empowers marketing teams to build agile campaigns without waiting on technical teams. Learn how Indeed harnessed its data cloud with GrowthLoop to scale marketing programs 8x, integrating machine learning models to drive revenue at an unmatched pace.
Key takeaways include:
– Reevaluating strategies in light of evolving data challenges
– Decoupling audience segmentation from external tools for greater agility
– Real-world insights on data democratization that bring marketing and technical teams into sync
Quick Insights, Big Decisions: Harnessing the Power of ‘Now’ Data
Presenter: Casey Grimes
In today’s fast-paced marketing environment, waiting for perfect data can paralyze decision-making. This session is all about embracing actionable insights in real-time—even when the data isn’t perfect. Marketers will learn how to assess underperforming campaigns, evaluate channel performance, and pivot on the fly to capitalize on new opportunities.
It’s a masterclass in moving beyond analysis paralysis, where the focus is on quick wins, real-time pivots, and maximizing agility. If you’re ready to make impactful decisions without waiting for every piece of data to align perfectly, this is a session you won’t want to miss.
Connecting MOPs to the Revenue Supply Chain
Presenter: Chris Willis
Marketing operations professionals play a pivotal role in the broader Revenue Operations (RevOps) ecosystem. This session will explore how MOPs connects marketing activities with the larger revenue machine—from initial awareness to nurturing, through conversion, and finally to finance.
Chris will highlight how marketers can engage meaningfully with upstream and downstream activities, ensuring that marketing contributes directly to revenue outcomes. If you want to understand how marketing fits into the broader revenue supply chain, this session will provide essential insights.
Let’s Connect at MOPS-apalooza!
We are thrilled to be part of a community that celebrates the power of operational alignment to achieve business success. If you’re attending MOPS-apalooza, we’d love to connect! Let’s chat about how you’re aligning marketing operations with your GTM strategy—and how we can do the same together.
See you in Anaheim!