In this episode of How’d You Get That Number?, Daren Lauda sits down with Rachel Trindade, CMO at FlavorCloud and former revenue leader across marketing,.... read more
07/30/25 CMO
Driving sustainable growth isn’t about heroic sales pushes at quarter‑end—it’s about confidence in the numbers you run every single day. Few roles feel more pressure.... read more
07/17/25 CRO
For years, SaaS revenue forecasting has relied on historical trends, gut instincts, and static financial models. But as SaaS companies scale, traditional forecasting methods start.... read more
03/11/25 FP&A
A Conversation on SaaS Revenue Planning, FP&A, and Predictive Forecasting I recently sat down with Jim Robertson, who brings a unique combination of finance, FP&A,.... read more
03/10/25 FP&A
Numbers dictate everything in business—quotas, revenue targets, budget forecasts, pipeline coverage. But how often do we stop and ask, “Where did that number come from?”.... read more
02/20/25 SaaS GTM Strategy
The biggest mistake companies make in revenue planning? Letting Sales, Marketing, and Finance operate like distant relatives who only talk at Thanksgiving. We sat down.... read more
02/12/25 FP&A
As we usher in fiscal 2025, finance leaders across SaaS organizations have finalized their revenue forecasts. The planning phase, however, is only the beginning. The.... read more
02/03/25 FP&A
In the fast-paced world of SaaS, Chief Financial Officers (CFOs) are acutely aware of the need for revenue growth and acceleration to achieve a successful.... read more
11/21/24 SaaS GTM Strategy
Will you be in Anaheim for MOPS-apalooza? We will! After an incredible experience last year, we’re excited to return for year two and see what’s.... read more
10/31/24 SaaS GTM Strategy
This is the release I like to refer to internally as ‘Board Decks R Us’. A large need that we help our customers with is.... read more
10/24/24